Important news has arrived
Are you already in the know about Facebook updates for the New Year?
You can relax: we've taken care of everything. Let's start step by step
Starting from January 1, 2024, Facebook completely abandons the goal called «Conversions»
and completely switches advertising for this purpose on all ADS Manager advertising accounts to the
«Sales» and «Leads» goals, we made a change in Dolphin Cloud
And now to the main point:
- The old goal in Dolphin Cloud called «Conversions» is called «Leads».
- The old goal in Dolphin Cloud called «Conversions (target views)» is called «Sales»
- Added the «Multi-advertiser ADS» switch for these purposes. I
t turns on/off the corresponding checkbox like in ADS Manager, now you can adjust it.
- Added optimization of creatives for these purposes. When uploading, we will do this «under the hood»,
but on FB you will see in editing the ad for these purposes that your creo is «Full optimized»
- Updated pixel events for these purposes in accordance with the FB update
- Updated calls to action for these goals and for the Traffic, App Install, Reach, and Engagement goals.
VERY IMPORTANT! If you had a link on «Conversions» with the «Purchase» pixel event, please check them.
The «Purchase» pixel event only works for the «Sales» goal, you need to change the goal from «Leads» to «Sales»
in the link, and then select the «Purchase» pixel event. Then everything will work out fine on FB.
Please consider this information carefully.
This change will also be ready in Dolphin Server soon, we will inform you later!